23.7.09

Buzzing the Art Institute of Chicago’s Modern Wing

Energy BBDO helped create buzz for the Art Institute of Chicago’s Modern Wing using OOH, Print and Digital media - in short, they went all out.

The basis of their idea is that the most modern thing of the modern Wing is the museum itself - architecht Renzo Piano has created a fitting masterpiece to host all others.

OOH work included: train cards, bus kings, double-decker bus wraps, two-sheet posters, bulletins, retailer windows; while the Print included newspapers and magazines; and the digital space utilized banner ads. All elements worked together to bring news of the new wing of the AIC to Chicago, Mid-West and NY art enthusiasts.

print:
Welcome to Modern. Circa Now.
The First Masterpiece
Cubism or Abstract impressionism?
all ads
Credits:

Client: Art Institute of Chicago
Project: Opening of the AIC's Modern Wing
Agency: Energy BBDO
Photographer: Dave Jordano

No comments:

Post a Comment

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...