22.4.10

First aid: it’s a matter of life and death


st john ambulance 1
This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.


As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.






st john ambulance 3
st john ambulance 5

CREDITS
Agency: BBH
Creative directors: Alex Grieves and Adrian Rossi
creatives: Victoria Daltry and Will Bingham.

No comments:

Post a Comment

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...