7.5.11

China bans ad words


Advertising in China? Beware a new mandate that bans headlines which include "supreme", "royal", "luxury", "high class" and other copy "promoting hedonistic lifestyle." An official interviewed by China Daily said the legislation was enacted because many advertisers use words to make their products sound better than they are. But even if products live up to the promise, banned words can't be used in promotions. Why? Because doing so upsets low-income residents who can't afford the products. Offenders risk fines up to $4500.

Hoping bureaucrats in Washington pick up on the trend and impose fines for "Revolutionary" and "100% Free."

No comments:

Post a Comment

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...