Showing posts with label Noodles. Show all posts
Showing posts with label Noodles. Show all posts

7.9.09

Indomie opens N60m promo


Lead Image


Dulfil Prima Foods Plc has announced the commencement of a N60m ‘Instant Millionaire' promotion for its Indomie brand of products beginning on Friday.

The Managing Director of the company, Mr. Deepak Singhal, said, ‘the objective of this promotion is to reward our loyal customers and 60 people will be rewarded with N60million in 60 days.

It is an in carton promo, where consumers who buy a carton of Indomie will find a scratch card there in. Scratch it and what you find in it is what you win.

Go to the nearest redemption centre to redeem your prize or call our consumer care centre.'

He also added that each carton has one scratch card only, adding that promotional cartons could be differentiated from regular cartons with the instant Millionaire promotion designed on it.

31.8.09

Snacks merchandising and smart branding







Cup noodles always been and always will be

about convenience and consumer ability to lock his instant

hunger or craving for hot spicy full meal on weird

times of the day. Smart branding is about fulfilling needs and expectations profitably and engaging with users among highest NEED time.











Indomie donates to Adeoyo Hospital

Dufil Prima Foods Limited, manufacturer of indomie noodles, has donated some equipments to Adeoyo Maternity Hospital, Yemetu, Ibadan .

The programme, which kicked off last month and earmarked for 10 hospitals across the country, represented one activity that the noodles brand secured to carry out its social responsibility towards the society.

Some of the equipments donated include high-tech incubators, baby weighing scales, digital thermometers and sphygmomanometers, equipment for measuring arterial blood pressure.

Speaking last Wednesday while presenting the equipments, Tope Ashiwaju, PR Manager, DUFIL Prima Foods Plc, explained that his company donated the equipments to Ade-Oyo Maternity Hospital because of its unequalled reputation for caring for mothers and newborns in Ibadan city.

He emphasised that DUFIL Prima Foods would remain consistent in its support to governments’ efforts in General Hospitals where a good percentage of the population especially those in the lower class goes for medical attention.

“We want to bring Indomie brand closer in terms of health care to those who cannot genuinely afford medical bills and that’s the reason why the initiative is centred on General Hospitals rather than private hospitals.”

While receiving the equipments, the Chief Medical Director, represented by Dr. Adeyanju Olusoji, Consultant Gynaecologist, thanked the management of DUFIL Prima Foods for the people-centered initiative.

Indomie gives post-graduate award


As part of its efforts to bring to life its commitment to providing Nigerians with quality nutrition for healthy living, Dufil Prima Foods Plc, makers of Indomie Instant Noodles has announced the availability of N8 million in scholarship aid this year to Nigerian students studying Nutrition & Dietetics at Masters Degree level.

Mr Tope Ashiwaju, PR Manager, Dufil Prima Foods expressed, “It is our hope that over a period of time, this scholarship programme will produce a critical mass of trained nutritionists that will continue to sustainably chart and guide the way for optimum nutrition for all Nigerians.”

Ashiwaju noted that the scholarships would certainly ease the burden of rising school costs on beneficiaries.

He added that the scholarship was open to all Nigerian students qualified for admission into M.Sc. programme in Nutrition and Dietetics within the Nigerian university system and was open to students from every geo-political zone of the federation including the FCT.

He said qualified candidates were encouraged to apply in writing providing their full names; copy of admission letter into the programme or application for admission; credentials with details of educational history; and State of Origin obtained from the appropriate Local Government Area and duly signed by the chairman or secretary.

Instant noodles Ramadan Eftar

Indomie rations in Kano, Maiduguri, Abuja
Dufil Prima Foods Plc, manufacturers of Indomie instant noodles says it will be sharing the glorious occasion of Ramadan with the Muslim community in the country.

According to the company’s Area Marketing Manager, Abdulrasaq Lawal, Indomie would be served during Iftar at various mosques in four northern cities of Kano, Maiduguri, Kaduna and Abuja as well as the ancient city of Ibadan.

Lawal announced, “We have identified seven mosques each in Kano, Maiduguri, Kaduna, Abuja and Ibadan where freshly prepared Indomie will be freely served at the time of breaking the fast at each of these mosques on a cycle basis, as in one mosque per day and thus in a week, we cover the seven mosques of that city and the cycle continues”.

Lawal, who spoke last week in Lagos explained that the council of Imams in these locations had given their support to ensure the success of the exercise and the Imams of each mosque would hand out freshly prepared Indomie to everyone on a daily basis.

The exercise, according to him, was expected to last throughout the Ramadan season and plans were underway to extend the exercise to other cities.

28.8.09

INDOMIE IS INDONESIAN NOT NIGERIAN!

Dufil Prima Foods Plc "Indomie Brand"

http://www.dufil.com/index.asp

Nigeria: Indomie Launches Chicken Suya, Pepper Chicken Flavour

dora & ceo

(L-R) Prof. Dora Akunyili, Mrs. Ojora Adejiyan, representative of the First Lady of Lagos State and CEO, Dufil Prima Foods, Deepak Singhal.

Dufil Prima Foods Plc, makers of Children’s favourite meal has added two additional flavours, Chicken Suya and the Pepper Chicken to its Indomie Instant Noodles offering. The noodles giant also unveiled the 120g super pack of its existing Indomie Chicken Peppersoup flavour.

While consumers in the country have enjoyed Indomie and its consistently evolving portfolio of products for over 12years, the leading noodles manufacturer decided that it was once again time to add new variants to the Indomie collection.

Adding further to the Indomie portfolio of flavour, Dufil Prima Foods tapped into the areas of great need of consumers as revealed by research which concludes that suya and pepper are most enjoyed and liked by Nigerians. The Chicken Suya and the Pepper Chicken flavours are the 5th and 6th additions to the Indomie range.

Speaking at the launch on Friday, September 12, 2008 at the Aquatic Hall, Toyin Street, Ikeja, Lagos, the Chief Executive Officer, Dufil Prima Foods, Deepak Singhal said that the new flavours are designed to ensure consumers enjoy and savour the unique and authentic tastes they cherish so much.

He said that the new flavours which are just being introduced into the market bears testimony to the organisation’s pioneering and leadership position in the area of innovating to achieve customer satisfaction.

He stressed that the new additions as well as the existing variants of Indomie Noodles will give consumers a wider range of choice to choose from in satisfying their needs.

He also stated his company’s commitment to continue to produce different flavours and always provide something that will help consumers differentiate their favourite Indomie brand in the market.

In her key note address at the launch, the First Lady of Lagos State, Mrs. Abimbola Fashola who was represented by Mrs. Ojora Adejiyan, congratulated the management of Dufil Prima Foods for their foresight in introducing these new flavours into the Nigerian Market. She said it is a reflection of the importance that the company accords the consumers of its products.

“The launch of these two additional flavours is no mean feat. It is indeed a reflection of the commitment of the management to actualize its vision of offering a variety of quality products that meets the needs of the consumers”. She stressed.

According to her, the noodles manufacturer is renowned for initiating innovations and expanding the frontiers of quality control in the food industry and has therefore emerged as a major stakeholder in the Nigerian economy. She equally commended the company for being able to withstand the storm of economic hardship in the country by constantly coming up with new products.

Also speaking at the event, the Director General of the National Agency for Food and Drugs, Administration and Control (NAFDAC), Professor (Mrs.) Dora Akunyili, commended Dufil Prima Foods Plc, for the good quality and nutritional value of the company’s products. According to the DG, the company’s products have consistently conformed with good manufacturing practice over the years.

”I remember in the 90s, I use to think that Indomie is for little children, now we all know that Indomie is for everybody because Indomie is a complete food. Indomie is well fortified with carbohydrate, protein, micronutrients, vitamins, calcium; all in one is a complete meal.”

Speaking on the new products, she stated that “Nigerian expects more varieties of Nigerian food. We are already enjoying chicken Peppersoup that was launched last year. Now we are going to start enjoying the chicken suya and the pepper chicken flavours”. She also commended the company’s efforts in establishing a plant for the local production of its seasoning in Nigeria.

Hitherto, Indomie Instant Noodles is available in 4 distinct flavours:
Indomie Chicken, Indomie Onion Chicken, Indomie Spicy Chicken and the Indomie Chicken Peppersoup flavour.

Indomie Now Served by Caterers at Events in Nigeria

Tola Bademosi (L), CEO, BD Consult with Pawan Sharma (M), Head of Marketing and Tope Ashiwaju (R), PR Manager  both of DUFIL Prima Foods Plc., during the press conference on ‘Indomie Independence Day Award for Heroes of Nigeria’ which took place at Protea Hotel, Maryland on Friday, June 5, 2009 --

Tola Bademosi (L), CEO, BD Consult with Pawan Sharma (M), Head of Marketing and Tope Ashiwaju (R), PR Manager both of DUFIL Prima Foods Plc., during the press conference on ‘Indomie Independence Day Award for Heroes of Nigeria’ which took place at Protea Hotel, Maryland on Friday, June 5, 2009 --

Indomie Instant Noodles, Nigeria’s No 1 noodles brand has taken another giant stride in blazing the trail amongst other noodles brands. Indomie is now served alongside other local and continental dishes by caterers at events across Lagos and its environs.

This innovation is a brain-child of Indomie’s new brand awareness theme, Taste with Nutrition. Following this, a seminar was organized by Dufil Prima Foods Plc, makers of Indomie in June to demonstrate to over 100 caterers how to make various recipes of Indomie Instant Noodles.

According to our sources, the participant caterers have begun to serve Indomie as one the meals at their major outings. They have also been supported by Dufil Prima Foods Plc, with free cartons of Indomie and a token amount to prepare different recipes of Indomie at their major outings to the awe of consumers.

Recently, only different recipes of Indomie were served at Governor Fashola’s Father’s 70th birthday organized by his club members and friends at Favourites club House, Ebutte Meta. The caterer in charge of the party, Mrs. Kudirat Omotayo of Kulmat Catering Services said she was very amazed at how people embraced the idea of eating only Indomie for a change, as most of the elderly people requested for more and could not wait for the Indomie pepper soup to be ready.

At the party, The President/Chairman of the club, Alhaji Atobatele Sikiru said, “Indomie can never die in the market or lose its unique taste.” He said, “I will look out for Indomie in parties now, Indomie should keep doing it right as usual,” he concluded.

One of the caterers, Mrs. Olotu of BAAS Catering Services, served ‘Indomie Salad’ at a graduation ceremony of students of Jewels Nursery and Primary School Anthony Village on the 23rd of July. The responses of parents, pupils and other guests were positive as some of them suggested that Indomie should give out menu booklets to consumers, so that they can cook Indomie noodles in different ways at home.

During a wedding reception at Oyingbo Lagos on the 25th of July, Mrs. Bola Adeoye of Lady B Catering Services, decked in Indomie face cap and apron with an Indomie banner behind her, served Indomie meals in ofada, pepper chicken, vegetable, fried rice and salad varieties. She
kept dishing out the meals excitedly until she exhausted all her cartons.

Indomie Noodles also recently unveiled some exquisite recipes compiled into a recipe book as part of its strategies to educate caterers on different ways of preparing Indomie Instant Noodles as a meal at the events they cater for.

The responses from the caterers and several consumers have proven that Indomie is Nigeria?s most preferred noodles brand whether served at home or parties.

20.8.09

Knorr | "Salty"

Animated clip from DDB Toronto (directed by David Hicks of Sons and Daughters, and with visual effects by AXYZ), the reduced-sodium Sidekicks entrees from Knorr send the sad salt shaker trudging out into a melodramatic dark and stormy night

12.8.09

Pasta de Waraku: Art, culture & landscape

Pasta De Waraku, a restaurant group run in Indonesia by Ismaya Group, is promoting its menu of Japanese style pasta with a series of jigsaw puzzles combining Japanese and Italian imagery. “Savour both worlds” is the tag line, associated with Art, Culture and Landscape.



Pasta De Waraku Art Jigsaw Puzzle

Pasta De Waraku Culture Jigsaw Puzzle

Pasta De Waraku Landscape Jigsaw Puzzle

Credits

Savour both worlds.

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Copywriter: Iyan Susanto
Photographer: Stock Photo and Handri Karya
3D artist: Geppetto Animation
Published: June 2009

8.8.09

Instant noodle business set to double in China December 4, 2008

SHANGHAI — It is no surprise that instant noodles are big business China, given that many of the country's 1.3 billion people eat them every day.

The noodles - priced a less than a dollar and quick to prepare - are eaten with relish everywhere from offices in Shanghai to construction sites in Shenzhen.

"My husband and son love instant noodles. They eat them as breakfast and as a midnight snack, more than twice each week," said a 41-year-old woman who gave her name as Mrs. Yun, as she wandered down the instant noodle aisle in a Shanghai supermarket, confronted by dozens of brands of instant noodles.

With an estimated value of $6.6 billion, China's instant noodle business is set to double to about $13 billion by 2012, and players are scrambling for market share and brand recognition.

Colorful packaging, tie-ins with the Olympic Games in Beijing in August and new flavors and recipes, like low-fat noodles, are some of the strategies adopted by manufacturers fighting out the "noodle wars" in the aisles.

China is the world's biggest market for instant noodles. Its consumers spend about $5 per capita per year on instant noodles, according to Euromonitor International.

Instant noodle packet prices range from one yuan, or 14 cents, to five yuan, or 70 cents, for the high-end brands, which are gaining in popularity and yield high margins.

So how can noodle manufacturers get a piece of the action? Product development, advertising and distribution appear to be crucial, according to players and experts.

"The core to our business is brand management," said Alex Lo, president of Uni-President Enterprises, Taiwan's largest food conglomerate and the third largest maker of noodles for the Chinese market.

Increasing brand recognition is crucial and total advertising spending promoting instant noodles in China in 2006 amounted to $237.4 million, a 19 percent jump from the previous year, according to Nielsen.

But turning advertising and promotions into additional sales will not be an easy task. Despite the size of the market, the Chinese noodle industry is dominated by one company, Tingyi, founded in Taiwan. Its Master Kong brand commands a lofty 43.3 percent share of the market, according to CIMB-GK Securities. Its closest rival, the Japanese joint venture Nissin Hualong, has 14.2 percent, followed by Uni-President, with 10.5 percent, according to CIMB-GK.

Driven by demand from more affluent and health-conscious eaters, one of the biggest growth areas is in low-fat versions of traditional instant noodles, which are deep fried as part of the production process.

"Healthy positioning of instant noodle brands are the key factor driving consumer buying patterns in Greater China," said Michelle Huang, an analyst at Euromonitor International. "In mainland China, instant noodles manufacturers launched new variants with added nutritional value in an effort to break the traditional perception of the instant noodles as being unhealthy."

Nissin, one of the biggest noodle makers in Japan, has been promoting non-fried variants in China and at home.

Through a 2004 tie-up with Hebei Hualong F&N Industry Group, it has formed Nissin Hualong Food. Its main competitor, Tingyi, owes its success to entering the market early and building up strong brand loyalty with wide distribution.

"Tingyi has been able to garner significant market share due to its distribution network," said Renee Tai, an analyst at CIMB-GK in Hong Kong. "It's not just ads and pushing products through with promotional activities, but it's really getting the products through to customers."

Tingyi has located its manufacturing facilities close to distribution centers, which ensure it gets its products to market quickly and smoothly, Tai added.

To maintain market share and lower the impact of soaring raw material prices, Tingyi is focusing on the high-end noodles where margins are bigger, said Tai in a recent research report.

Noodles in China have a long history. Opinions differ over whether the Chinese, Italians or Arabs invented the food, but a 2005 discovery of a sealed bowl, believed to be 4,000 years old, in northwestern China could swing the debate in China's favor.

Less controversial is the instant noodle, whose origins date to 1958 when Momofuku Ando, founder of Nissin Food Products, created his now famous "Chicken Ramen" noodles to feed the masses in post-war Japan.

Offering instant noodles in a styrofoam container, in which they could be cooked by adding hot water, made the product a worldwide hit with people looking to eat on the run.

Nissin is now poised, along with other market players like Uni-President, to gain from a blitz of retail and marketing promotions leading up to the Olympic Games in Beijing.

Uni-President, a relative latecomer to the market, is one of the event's most likely beneficiaries, after being named as an official sponsor by the Beijing organizing committee in 2006.

Uni-President, whose noodle business has been making a loss, is banking on the games and the recent listing of Uni-President China Holdings in Hong Kong, to build its mainland presence. The company has volunteered to donate one yuan from each sale of instant noodles to a fund to build schools throughout China.

However, analysts say the costs involved with being an official sponsor and the additional marketing expenses could steepen losses and not necessarily translate into to increased sales.

"It will be able to create brand awareness, but will it be able to catapult them into winning market share?" said Jack Chang, an analyst at Yuanta Research Center in Taipei. "That's the biggest question."

Uni-President is also looking at local area marketing in China. It established a research team in Kunshan, near Shanghai, to develop flavors to meet local tastes - no small task considering the sheer size of the country and the diverse range of culinary styles.

FOUNDER OF INSTANT NOODLES DIES.


M_ando
The inventor of instant noodles, and founder of
Nissin Food Products has died at the age of 96.

Momofuku Ando was inspired to develop the world's first instant noodle product after coming across a long line of people waiting to buy fresh "ramen" noodles from a black market stall during the food shortages after World War II, according to his company bio.

His Chicken Ramen product became hugely popular in 1958, He introduced Cup Noodle in 1971. Ando opened a museum devoted to instant noodles in Osaka in 1999.

Reuters announced in his obituary that: "Providing the instant noodles in a waterproof styrofoam container that could be used to cook them using just hot water proved a stroke of marketing genius that made the product a hit with time-pressed people around the world."
Drsoda_1926_27549974
An inscription at the museum reads: “In 1958, Momofuku Ando invented instant noodles here in Ikeda, and changed the food culture of the world.” With the introduction of Space Ram (space ramen) in July 2005 as a food for space flight, perhaps it can now be said that he changed the food culture of the universe.

Nisshin: Using its noodle on new packaging?


Cup_noodle_refill









Seeking to take advantage of increased consumer interest in environmental concerns, Nisshin—one of Japan's leading instant noodle companies—last week released something completely new—cup noodle "refills."

Here's how they work. Consumers purchase a starter pack containing a reusable plastic cup and two shrink-wrapped noodle packets. From then on, they need only purchase the noodles, which come in several varieties. Simply open the refill, pop it into the cup, add boiling water and wait until the noodles are ready.

Regular_noodle_pkgsAs far as the environment is concerned, this is a great idea with the potential to massively reduce packaging waste (Japanese consumers—especially the young—consume millions of servings of instant noodles each day). How well it will work in practice, however, remains to be seen.

The concept will certainly appeal to penny-pinching consumers who eat lots of instant noodles at home (these people will probably never buy the starter cup). However, countless servings are consumed at mid-day by students and young office workers who are after a cheap and convenient lunch. Few of them are going to want to go through the effort of carrying around and/or washing out a cup every time.

Cup_noodle_designs_2Nonetheless, trendy young kids and some IT types may get on board. Nisshin is clearly trying to connect with this crowd by tapping into Japan's design consciousness. In a clever touch, Nisshin has made the reusable cup with a double-wall that serves two purposes. First, it prevents the cup from becoming too hot to hold. But more important, it allows users to change designs by sliding in a label of their choosing. So far, eight types can be downloaded in PDF format from the brand's website—with more to come—and a number of consumers will certainly begin creating their own designs using the flash program available on the site. Who knows, if Nisshin is clever, they'll link this designability to consumer contests (think Doritos Superbowl commercial) that could sustain buzz that goes beyond the short term.

One thing they'll have to work on, however. The refill packs need to be rethought. Because they are vacuum-wrapped, they are inconsistent in size and shape—which makes them a nightmare for visual merchandising purposes (most existing products are very cleverly designed to stack at retail—these refills cannot be stacked—big problem!

China's surging instant noodle business sets off scramble for market share

It is no surprise that instant noodles are big business China, given that many of the country's 1.3 billion people eat them every day.

The noodles - priced a less than a dollar and quick to prepare - are eaten with relish everywhere from offices in Shanghai to construction sites in Shenzhen.

"My husband and son love instant noodles. They eat them as breakfast and as a midnight snack, more than twice each week," said a 41-year-old woman who gave her name as Mrs. Yun, as she wandered down the instant noodle aisle in a Shanghai supermarket, confronted by dozens of brands of instant noodles.

With an estimated value of $6.6 billion, China's instant noodle business is set to double to about $13 billion by 2012, and players are scrambling for market share and brand recognition.

Colorful packaging, tie-ins with the Olympic Games in Beijing in August and new flavors and recipes, like low-fat noodles, are some of the strategies adopted by manufacturers fighting out the "noodle wars" in the aisles.

China is the world's biggest market for instant noodles. Its consumers spend about $5 per capita per year on instant noodles, according to Euromonitor International.

Instant noodle packet prices range from one yuan, or 14 cents, to five yuan, or 70 cents, for the high-end brands, which are gaining in popularity and yield high margins.

So how can noodle manufacturers get a piece of the action? Product development, advertising and distribution appear to be crucial, according to players and experts.

"The core to our business is brand management," said Alex Lo, president of Uni-President Enterprises, Taiwan's largest food conglomerate and the third largest maker of noodles for the Chinese market.

Increasing brand recognition is crucial and total advertising spending promoting instant noodles in China in 2006 amounted to $237.4 million, a 19 percent jump from the previous year, according to Nielsen.

But turning advertising and promotions into additional sales will not be an easy task. Despite the size of the market, the Chinese noodle industry is dominated by one company, Tingyi, founded in Taiwan. Its Master Kong brand commands a lofty 43.3 percent share of the market, according to CIMB-GK Securities. Its closest rival, the Japanese joint venture Nissin Hualong, has 14.2 percent, followed by Uni-President, with 10.5 percent, according to CIMB-GK.

Driven by demand from more affluent and health-conscious eaters, one of the biggest growth areas is in low-fat versions of traditional instant noodles, which are deep fried as part of the production process.

"Healthy positioning of instant noodle brands are the key factor driving consumer buying patterns in Greater China," said Michelle Huang, an analyst at Euromonitor International. "In mainland China, instant noodles manufacturers launched new variants with added nutritional value in an effort to break the traditional perception of the instant noodles as being unhealthy."

Nissin, one of the biggest noodle makers in Japan, has been promoting non-fried variants in China and at home.

Through a 2004 tie-up with Hebei Hualong F&N Industry Group, it has formed Nissin Hualong Food. Its main competitor, Tingyi, owes its success to entering the market early and building up strong brand loyalty with wide distribution.

"Tingyi has been able to garner significant market share due to its distribution network," said Renee Tai, an analyst at CIMB-GK in Hong Kong. "It's not just ads and pushing products through with promotional activities, but it's really getting the products through to customers."

Tingyi has located its manufacturing facilities close to distribution centers, which ensure it gets its products to market quickly and smoothly, Tai added.

To maintain market share and lower the impact of soaring raw material prices, Tingyi is focusing on the high-end noodles where margins are bigger, said Tai in a recent research report.

Noodles in China have a long history. Opinions differ over whether the Chinese, Italians or Arabs invented the food, but a 2005 discovery of a sealed bowl, believed to be 4,000 years old, in northwestern China could swing the debate in China's favor.

Less controversial is the instant noodle, whose origins date to 1958 when Momofuku Ando, founder of Nissin Food Products, created his now famous "Chicken Ramen" noodles to feed the masses in post-war Japan.

Offering instant noodles in a styrofoam container, in which they could be cooked by adding hot water, made the product a worldwide hit with people looking to eat on the run.

Nissin is now poised, along with other market players like Uni-President, to gain from a blitz of retail and marketing promotions leading up to the Olympic Games in Beijing.

Uni-President, a relative latecomer to the market, is one of the event's most likely beneficiaries, after being named as an official sponsor by the Beijing organizing committee in 2006.

Uni-President, whose noodle business has been making a loss, is banking on the games and the recent listing of Uni-President China Holdings in Hong Kong, to build its mainland presence. The company has volunteered to donate one yuan from each sale of instant noodles to a fund to build schools throughout China.

However, analysts say the costs involved with being an official sponsor and the additional marketing expenses could steepen losses and not necessarily translate into to increased sales.

"It will be able to create brand awareness, but will it be able to catapult them into winning market share?" said Jack Chang, an analyst at Yuanta Research Center in Taipei. "That's the biggest question."

Uni-President is also looking at local area marketing in China. It established a research team in Kunshan, near Shanghai, to develop flavors to meet local tastes - no small task considering the sheer size of the country and the diverse range of culinary styles.

(Source: International Herald Tribune, 2008-2-24)

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